Copywriter

How a copywriter generates real business outcomes

Copywriters can generate some beneficial business outcomes How can a copywriter help your business? What are the tangible outcomes, besides copy that reads well? Whether it’s a website that’s not converting, tenders not winning, sales material that doesn’t sell or simply overly wordy documents, there is a variety of ways ...
Chris VincentHow a copywriter generates real business outcomes
Tender submission template

Tender Template Design: Why it’s Critical to Get it Right

  When you’re in the midst of writing a tender response, how the tender looks is probably the last thing on your mind. You’re got questions to answer and forms to complete, after all. When it’s all said and done, however, your tender submission is a sales document. You wouldn’t create …

Chris VincentTender Template Design: Why it’s Critical to Get it Right
Improve Website Conversions With Content

Maximise Website Conversions With Content

Content has a significant bearing on conversions and if you don’t optimise your website you risk missing out on customers. Your site’s conversion rate is a very important statistic. A conversion rate is the number of site visitors divided by the number that actually take a desired action. The action (or …

Chris VincentMaximise Website Conversions With Content
Product descriptions are important

Product Descriptions That Made a BIG Difference to Online Sales

Product descriptions make a difference even if you are selling $1 trinkets. So says the research. There are many aspects to writing good product descriptions that we will cover in a future post. One of the keys is understanding the importance of selling benefits. Another proven strategy is storytelling and …

Chris VincentProduct Descriptions That Made a BIG Difference to Online Sales