Copywriter

How a copywriter generates real business outcomes

Copywriters can generate some beneficial business outcomes How can a copywriter help your business? What are the tangible outcomes, besides copy that reads well? Whether it’s a website that’s not converting, tenders not winning, sales material that doesn’t sell or simply overly wordy documents, there is a variety of ways ...
Chris VincentHow a copywriter generates real business outcomes
Product descriptions

More Reasons to Invest in Great Product Descriptions

Previously we’ve talked about the importance of product descriptions for ecommerce websites. We mentioned the Significant Objects project, which showed the influence of narrative on the subjective value of various cheap objects. In this project 100 second hand trinkets, totems and things you would probably normally throw away were purchased for …

Chris VincentMore Reasons to Invest in Great Product Descriptions
How to Write a Great Proposal

Write a Great Proposal – Advice and Ideas to Maximise Your Success

A great proposal (or RFP – request for proposal) can be decisive in winning work, while a poor one may permanently hinder your chances. The informal nature of proposals can lead to laziness. However there are certain things required of you and strategies you can use to distinguish your proposal from your …

Chris VincentWrite a Great Proposal – Advice and Ideas to Maximise Your Success
Customers

Audience Personas – Why You Need Them and a Template to Make Your Own

Good web content should convince people to buy your products or choose your service. But what makes ‘good content’? (Go to the bottom of the page to download the Buyer Persona template) Whatever medium you are using to communicate, your content needs to do two things (assuming it is already …

Chris VincentAudience Personas – Why You Need Them and a Template to Make Your Own
Product descriptions are important

Product Descriptions That Made a BIG Difference to Online Sales

Product descriptions make a difference even if you are selling $1 trinkets. So says the research. There are many aspects to writing good product descriptions that we will cover in a future post. One of the keys is understanding the importance of selling benefits. Another proven strategy is storytelling and …

Chris VincentProduct Descriptions That Made a BIG Difference to Online Sales