Product descriptions

More Reasons to Invest in Great Product Descriptions

Previously we’ve talked about the importance of product descriptions for ecommerce websites. We mentioned the Significant Objects project, which showed the influence of narrative on the subjective value of various cheap objects. In this project 100 second hand trinkets, totems and things you would probably normally throw away were purchased for …

Chris VincentMore Reasons to Invest in Great Product Descriptions
Improve Website Conversions With Content

Maximise Website Conversions With Content

Content has a significant bearing on conversions and if you don’t optimise your website you risk missing out on customers. Your site’s conversion rate is a very important statistic. A conversion rate is the number of site visitors divided by the number that actually take a desired action. The action (or …

Chris VincentMaximise Website Conversions With Content
Customers

Audience Personas – Why You Need Them and a Template to Make Your Own

Good web content should convince people to buy your products or choose your service. But what makes ‘good content’? (Go to the bottom of the page to download the Buyer Persona template) Whatever medium you are using to communicate, your content needs to do two things (assuming it is already …

Chris VincentAudience Personas – Why You Need Them and a Template to Make Your Own
Product descriptions are important

Product Descriptions That Made a BIG Difference to Online Sales

Product descriptions make a difference even if you are selling $1 trinkets. So says the research. There are many aspects to writing good product descriptions that we will cover in a future post. One of the keys is understanding the importance of selling benefits. Another proven strategy is storytelling and …

Chris VincentProduct Descriptions That Made a BIG Difference to Online Sales