Web browsers have a unique psychology that eschews traditional approaches to marketing. This usually means traditional sales copy is ineffective online – or at least nowhere as effective as it could be. Web users also have predictable behaviors that can be exploited by correctly placed, timely and relevant content.
Write House specialises in writing relevant and compelling content for the web. We’ll help you create great content that talks to your audience and compels them to act, using customer insights and strategy.
We’ll get your website performing the way it should with every aspect of your content:
- Web content – We create content that is relevant and compelling, helping to drive sales and enquiries and maximise website conversions. We’ll also incorporate your SEO keywords without compromising on effectiveness and readability.
- Landing pages – Landing pages are critical to campaign effectiveness. We’ll help you maximise conversion from landing pages, creating targeted messages that drive action.
- Articles and press releases – We create valuable articles and press releases that effectively promote your news, cutting through to news organisations and presenting well researched, newsworthy and topical information.
- Blog posts – We write blogs for a variety of industries, using valuable information to create interesting, original and ‘click worthy’ content and building company brand and reputation along the way,
- Case studies – There is no better way to communicate capably and experience than through well presented case studies. We’ll help communicate your credibility to potential clients and source new work.
- Product descriptions – Don’t put your products online without compelling descriptions to match. We’ll write product descriptions that effectively target buyers with relevant information, create interest and distinguish you from the competition. The proof of the effectiveness of product descriptions on sales is clear.
- Social media – Social media should complement the rest of your marketing, communicating key messages and reaching an audience that otherwise might be missed. We’ll help you plan an effective social media calendar so you aren’t left scratching your head when it comes to the daily post.
- E-books – E-books are a proven method to either build credibility by providing valuable information, or generate income through online sales. In either case compelling and targetted writing is imperative.
- Scripts for animations or videos – Videos such as product demonstrations or animations to promote your services are a clever use of resources because they can be re-used across multiple channels. We’ll create original and compelling scripts to engage your audience and ensure they get your messages.
Want help talking to your online audience? Talk to Write House today.