Copywriter

How a copywriter generates real business outcomes

Copywriters can generate some beneficial business outcomes How can a copywriter help your business? What are the tangible outcomes, besides copy that reads well? Whether it’s a website that’s not converting, tenders not winning, sales material that doesn’t sell or simply overly wordy documents, there is a variety of ways ...
Chris VincentHow a copywriter generates real business outcomes
RFT vs RFP

RFT vs RFP, EOI, RFI… We Explain The Differences

  If you have ever gone through a procurement process for a government or private contract you could be forgiven for being confused by the titles given to purchasing documents. Request For Tender (RFT), Request For Proposal (RFP), Request For Quotation (RFQ), Request For Information (RFI), Request For Offer (RFO), …

Chris VincentRFT vs RFP, EOI, RFI… We Explain The Differences
Tender submission template

Tender Template Design: Why it’s Critical to Get it Right

  When you’re in the midst of writing a tender response, how the tender looks is probably the last thing on your mind. You’re got questions to answer and forms to complete, after all. When it’s all said and done, however, your tender submission is a sales document. You wouldn’t create …

Chris VincentTender Template Design: Why it’s Critical to Get it Right
Product descriptions

More Reasons to Invest in Great Product Descriptions

Previously we’ve talked about the importance of product descriptions for ecommerce websites. We mentioned the Significant Objects project, which showed the influence of narrative on the subjective value of various cheap objects. In this project 100 second hand trinkets, totems and things you would probably normally throw away were purchased for …

Chris VincentMore Reasons to Invest in Great Product Descriptions
Improve Website Conversions With Content

Maximise Website Conversions With Content

Content has a significant bearing on conversions and if you don’t optimise your website you risk missing out on customers. Your site’s conversion rate is a very important statistic. A conversion rate is the number of site visitors divided by the number that actually take a desired action. The action (or …

Chris VincentMaximise Website Conversions With Content
How to Write a Great Proposal

Write a Great Proposal – Advice and Ideas to Maximise Your Success

A great proposal (or RFP – request for proposal) can be decisive in winning work, while a poor one may permanently hinder your chances. The informal nature of proposals can lead to laziness. However there are certain things required of you and strategies you can use to distinguish your proposal from your …

Chris VincentWrite a Great Proposal – Advice and Ideas to Maximise Your Success
Customers

Audience Personas – Why You Need Them and a Template to Make Your Own

Good web content should convince people to buy your products or choose your service. But what makes ‘good content’? (Go to the bottom of the page to download the Buyer Persona template) Whatever medium you are using to communicate, your content needs to do two things (assuming it is already …

Chris VincentAudience Personas – Why You Need Them and a Template to Make Your Own